Communicating a message
Communication should be simple, consistent and the message must be driven home. Any message should contain just a few key phrases, and it should be the same for every audience. Repetition helps people to get the message.
In order to communicate, there must be something to communicate. Creating a vision helps to communicate the values that a company needs to make a change.
“If you have a simple consistent message, and you keep on repeating it, eventually that’s what happens. Simplicity, consistency and repetition – that’s how you get through,” Jack Welch as quoted in “Jack Welch and the GE Way.” (Ch. 5, pg 54)
Welch is a former CEO of General Electric. During his tenure, he was responsible for taking a good, old company with lots of tradition and turning it into a great company where tradition didn’t matter.
In order to change a company’s culture, the CEO must communicate that change to his employees in such a way that they adopt the culture. This can be an uphill battle as people are typically resistant to change. Welch says that rather than fearing change, people need to embrace it. Change is the only constant in this world.
Sometimes the message comes in a bottle.
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