Notes from Marty Sklar’s Dream It! Do It!
Ch. 1 – Walt’s death
Sklar started as a writer.
Ch. 2 – Transition after Walt
Chaotic, no leader
“Keep moving forward” – Disney
Ch. 3 – The beginning at UCLA
The Disneyland News
Sklar was one of the first 100 cast members on Disneyland’s payroll.
Moving to CA and family life
Ch. 4 – reporting for the Daily Bruin
travels with the sports team
Coach John Wooden
The “Last Lecture” series was around in 1955. It was revived with a twist in 2010.
Ch. 5 – Vignettes of Walt Disney
Ch. 6 – Focus on the audience.
Ch. 7 – Disneyland
Disneyland’s opening and Sklar’s experience including the fix
Lindquist and Halloween hijinks
Attractions vs. rides
“Disneyland Holiday” “Vacationland”
Writing for Disneyland
Ch.8 – World’s Fair: Ford, GE, Illinois
The People Mover – transportation
Ch. 9 – WED in 1967 after Walt Disney
Walt Disney World in development
Walt Disney World and civil rights
Space Mountain development
Walt Disney World opening
Ch. 10 – IBM versus AT&T
Stages of EPCOT development
Storytelling for technology
GM’s Ty Nagy
The Wienie – come this way or you’ll miss the fun
Creating new music for EPCOT
The Land – plants pollinated by hand
Ub Iwerks created the first Circlevision Camera system.
Ch. 11 – Tokyo Disneyland
Ch. 12 – Michael Eisner and Frank Wells
“I’m going to Disneyland” ad campaign
Disney Hollywood Studios
Ch. 13 – Quotes
The pinnable wall
Ch. 14 – EuroDisney
Ch. 15 – Tokyo DisneySea
The three other parks built at the same time as Tokyo DisneySea had fallen prey to the new Disney standard – “build it small, for less money, and they will come anyway.” Sklar calls it the Paul Pressler phenomenon.
The Last Lecturer Randy Pausch consulted on DisneyQuest
Ch. 16 – Michael Eisner’s 21 years
Walt established a tradition of innovation.
Plants for Animal Kingdom
Paul Pressler – huckster
Sketch of Sklar – Mickey’s Ten Commandments by Don Lowe
Pressler closed the Skyway and submarines to save money.
Pressler let paint peel and wood rot.
Ch. 17 – Ambassador Sklar
Ch. 18 – In this chapter, Sklar talks about and lists Mickey’s 10 Commandments. If you have made it this far in the notes, you owe it to yourself to pick up a copy of Do It! Dream It! if for no other reason than to read the other 30 commandments that Sklar has written. (There is an easy to do so link on the side of this page.) Here is a list of 10 commandments, but if you like this type of content and you want more of it, then buy Sklar’s book.
1. Know your audience
2. Wear Your guests’ shoes
3. Organize the flow of people and ideas
4. Create a wienie
5. Communicate with visual literacy
6. Avoid overload and create turn-ons
7. Tell one story at a time. Good stories are clear, logical and consistent
8. Avoid contradictions and maintain identity
9. For every ounce of treatment provide a ton of treat. You can educate people – but don’t let them know that you’re doing it
10. Keep it up! Everything must work. Poor maintenance is poor show.
Writings that Sklar likes the best
Do you have to make the first mark, or do you get to?
Ch. 19 – Positive notes for Sklar
Craig Russell lists ten things that Sklar taught him.
Ch. 20 – Leaders make decisions.
The answer is “yes!” What was the question?
Be Optimistic. If you are not, who will be?
No idea is a bad idea.
Share ideas and experiences.
The 4 Cs – curiosity, courage, confidence, consistency; confidence is key.