Corporate Communication Strategic planning model
The corporate communication strategic planning model has 7 steps:
1. It must have a strategic intent that bridges the gap between a company’s reputation and its vision.
2. Define communication objectives.
a. These objectives should be SMART –
i. Specific
ii. Measurable
iii. Achievable
iv. Realistic
v. Timely.
3. Identify and prioritize target audience.
4. Develop the theme messages.
5. Develop the message styles –
a. Informational
b. Persuasive
c. Discussion
d. Rational
e. Emotional
f. Preemptive
g. Symbolic Association
h. Generic
i. or a combination of the above
6. Develop a media strategy
7. Budget for the plan
1. It must have a strategic intent that bridges the gap between a company’s reputation and its vision.
2. Define communication objectives.
a. These objectives should be SMART –
i. Specific
ii. Measurable
iii. Achievable
iv. Realistic
v. Timely.
3. Identify and prioritize target audience.
4. Develop the theme messages.
5. Develop the message styles –
a. Informational
b. Persuasive
c. Discussion
d. Rational
e. Emotional
f. Preemptive
g. Symbolic Association
h. Generic
i. or a combination of the above
6. Develop a media strategy
7. Budget for the plan
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