Tips for a successful Kickstarter after the funding comes In
After running a successful Kickstarter for the indie comic Black Suit of Death #1 (BSD1), Warrior Innkeeper Creative’s Benjamin Kreger has learned some things to make future Kickstarters even more successful. The work of a Kickstarter doesn’t end with the successful raising of funds. Rewards need to be shipped out in a timely fashion.
“Communication really is key,” says Kreger, especially after the Kickstarter goal has been achieved.
Even with the best of plans, unexpected obstacles, scheduling conflicts and family crises may delay the fulfillment of a Kickstarter’s obligations. When it happened with BSD1, Kreger sent out updates to the comic’s backers.
“The response we got back from them was pretty awesome,” says Kreger. Backers were understanding. Kreger sent out over 40 updates, a little less than 1 a week.
Because Kreger was collaborating with other people in different areas of the world, he had to work with their schedules. Everyone has multiple projects going at the same time, so Kreger says it would have been more efficient to have a schedule ahead of time.
“I didn’t put down specific deadlines for anything,” says Kreger. A schedule that took into account the other projects would have helped organize the workload and minimize delays.
Other tips from Kreger include:
The Kickstarter for Black Suit of Death #2 will start June 6, 2017 and there will be a crossover promotion with Neal Bailey and Dexter Wee’s Cura Te Ipsum, which is currently fully funded so backers will be assured of getting rewards. Those who are interested in the Black Suit of Death series can stay informed through the BSD website and email sign-up; supporters can get involved with the thunderclap to spread the word.
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